No More Weak Trade Show Displays

Quick: what’s the first thing that comes to you mind when you hear the word Expo?  If you’re like me, you probably envision endless rows of rectangular tables all adorned with tablecloths plastered with logos.  You may even think of hundreds of pamphlets atop these tables with some fancy gadget – also with the company’s logo – all design to increase brand awareness and brand recognition.

We are sure you can agree that if any company has a shot at “sticking out” in the midst of hundreds of other companies, we must take a fresh look at trade show displays.

There is a lot more to creating a successful event than putting up a great display.  You need an effective strategy that covers what you should do before the trade show/expo, how you should execute during the show/expo and proper measurement techniques after the show/expo.

It is for this reason that the Charleston Metro Chamber of Commerce has decided to host Keys to Expo Success Wednesday, March 21, 8-10 a.m. at the Charleston Metro Chamber of Commerce (4500 Leeds Ave., N. Charleston).  This training is being held at no cost thanks to Skyline Exhibits & Design.

Discussion topics include:

  • Setting goals and realistic expectations
  • Understanding all the players involved (other exhibitors, prospects/attendees, and show personnel)
  • Budgeting and amortizing your investment
  • Designing with a purpose
  • Promotions/Marketing
  • Effective booth staffing techniques
  • Lead management
  • Measurement

A social media expert  will also be on hand to explain how to effectively use digital media before and during the trade show to promote products or services.

Be sure to register today as space will fill up quickly.

For more information, or to register for this training, contact Erica Wright at ewright@charlestonchamber.org or 843.805.3002.

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